Major Lazer’s “Particula” officialy video has gunned over 3.9 million youtube views in 14 days after its official release. Featuring celebrated African artistes Ice Prince, Jidenna, Patoranking from South Africa with a good blend of Nasty C and DJ Maphorisa from South Africa makes the song one of the biggest jams across the continent right now.
Audio Slide on Youtube:
Official Video on Youtube:
Major Lazer’s Johannesburg, SouthAfrica-shot video for “Particula”. Directed by South African filmmaker Adriaan Louw, the video features appearances from native South Africans Maphorisa and Nasty C, Nigerian rapper Ice Prince, and Nigerian-American recording artist Jidenna.
“Particula” is taken from Major Lazer’s Know No Better EP, surprise-released earlier this year to widespread acclaim. The EP’s title track has been streamed more than 232 million times to date, and standout “Sua Cara” featuring Brazilian superstars Anitta and Pabllo Vittar, was one of YouTube’s biggest music video launches of the year with 217 million views, here.
The new EPexpands upon the group’s global sound, taking inspiration from their travels to Pakistan, Cuba, South America, Africa and beyond while paying homage to their Caribbean roots. Know No Betterfeaturesappearances from Machel Montano, Busy Signal, Sean Paul, Konshens, J Balvin and more, as well as production work from the likes of Jr. Blender, Boaz van de Beatz and King Henry.
Know No Better follows the worldwide success of “Run Up” featuring PARTY NEXT DOOR and Nicki Minaj, “Cold Water” featuring Justin Bieber and MØ and “Lean On” with DJ Snake featuring MØ, one of the most successful songs of all time. Major Lazer is currently touring worldwide.