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JAY-Z CLIMBING ON BOARD FITNESS STARTUP …Beyonce’s Competition!!!

Jay-Z is getting into the fitness equipment game just like his wife … he’s investing in a startup that aims to rival Beyonce‘s partner, Peloton.

The entertainment mogul is pumping some of his billion-dollar fortune into CLMBR, which is about to launch its 2 flagship products … a pair of vertical climbing machines.

Jay-Z’s not the only celeb who sees an opportunity to make a buck with CLMBR … Novak Djokovic, the top men’s tennis player in the world, is also investing. Jay and Bey’s longtime fitness consultant, Marco Borges, is on board too, plus YouTube co-founder Chad Hurley.

CLMBR sounds a lot like Peloton, only instead of riding a bike it simulates vertical climbing. It’s supposed to be good for the back, and CLMBR’s machines are the first featuring touch displays and on-demand classes with instructors.

At-home fitness equipment is all the rage with most gyms and fitness centers across the globe shuttered due to the pandemic. Bey recently teamed up with Peloton … which boosted its stock.

Now Jay’s following suit and doing his own thing, which means we have all the makings of a friendly family competition here.