Fashion designer and businesswoman Shalom Laurine Jawhary had an opening ceremony for her newest fashion establishment named Jawhari.
Jawhari fashion brand will craft and sew mainly to meet the demand for contemporary and authentic African apparels for men and women of all ages and sizes on the continent and elsewhere in the world.
She opened the brand’s showroom right in Accra (East Legon adjacent Melcom Mall) by extending invitations to a host of Ghanaian stars including Stonebwoy, Kalybos, Bismark the Joke, Article Wan and more.
When asked to deliver a message on how she birthed the idea of the brand, Shalom said her ultimate motive for establishing such state of the art fashion brand is to be a pillar of hope for women, to empower them to become whoever they want in life. She is using fashion to send that message because that’s what drives her.
‘’There are a lot of young girls out there that suffer from low self-esteem, and they need to build themselves up, in order of building themselves up, I felt I could stand for those people.’’
‘’And using the platform as a fashion designer is going to help me impact knowledge into those people, and that has been my motive in turning pain into beauty,’’ she concluded.
Stonebwoy, Kalybos, Efia Odo, Bismark the Joke and Article Wan used the moment to assemble support for women-owned brands in Ghana to encourage more female entrepreneurs to start businesses that can employ others as Jawhari has done.
Watch a snippet from the opening ceremony below: