The Christmas and New Year holidays in Ghana were inundated with lots of high profile events and event organizers and planners were jostling for attention – that needed devotion that was expected to drive patrons to the events. A little slackness and you would miss out on the hype and audience.
Fuse ODG’s self-produced 3-day arts festival, ‘TINA Festival – Kente Party’ – was tagged by critics to face some low patronage and critical mention, considering the fact that, it was coming on the heels of the many quality events that were held during Christmas.
Against odds and with just days to the event, the buzz and enthusiasm for the Festival, especially on social media became intense and all of a sudden, the Festival garnered that well-needed attention. That thrill obviously translated into the impressive patronage for the entire duration of the event, which was a climaxed with one of the well-organized music concerts.
That surprising yet refreshing turn on the media projecting the event was attributable to just one guy – Godwin Dogbey!
Godwin’s ability to galvanize entertainment journalists, bloggers and get the media to drive the event the way it did was simply remarkable. His organizational skills in getting the relevant information and on time for the projection of the event was splendid.
His expertise in the handling of his duties was telling, and especially for an event that saw no related incidents, be it technical or human-related.
From the visit of volunteers/participants of the Festival to Akosombo on the first day through to the Music Conference to the exhibition of arts and music concert – Godwin had such a near perfect oversight over proceedings, scoring huge marks as one of the most reliable PR/Communications expert in the industry.
This is the third year of his working relationship with Fuse ODG and in a spate of a week, he was able to outwit and demystify that long barrier between the multiple award-winning artists and the Ghanaian media.
He has also fast-established himself as one of the youngest most-sought-after Event Managers in the capital, having organized corporate and entertainment events after garnering years of experience working for some of the best event-organizing firms, Empire Entertainment and Strategic Communications.
With 11 years’ experience in the industry – he has worked for a star-studded list of African artists including Davido, Wizkid, Yemi Alade, Trigmatic, Keche and Ebony. Others are Stonebwoy, Gemini, Asem, Joey B and Papy Kojo. Others are
Before TINAFest, he had also produced popular highlife artiste, Kuami Eugene’s first self-produced and maiden album launch ‘Rock Star’ Concert in Kumasi in December 2018.
He currently works with Despite Group of Companies as a Content Producer, and well-known for his stellar production credit for one of Ghana’s most popular broadcast journalist, Abeiku Santana.
Written by Arnold Baidoo