There are a lot of energy drinks on the market, tightening the competition year in year out as companies continue to look for ways to reach the consumer easily. A few weeks ago, a new company was introduced onto the market via social media called Sultan Drinks, executives of the company penned a deal with Ghanaian media company, Gh One Television and Ghanaian photographers and online content developers, Samuel and Emmanuel Gyan known across the board as Twinsdntbeg.
On Wednesday, October 12, 2018, Sultan Drinks Ghana was officially launched in front of invest guests comprising of the business executives including Bola Ray, Abeiku Santana, Kofi Okyere Darko et al, mainstream media outlets and the new media (mainly online content developers).
The founder and Chief Executive Officer of Sultan Drinks Ghana, Keem Sani was called on stage by the host for the evening, Giovani Caleb. Keem gave a detailed explanation of what his company stands for and the products they are bringing onto the market. According to him, Sultan Drinks comes in four different flavours – Sultan Power which has ingredients such as black seed, ginseng (helps in maintaining mental stability and focus, not for aphrodisiac promotion), royal jelly with natural caffeine and taste of ginger. The second flavour is the Sultan Cola made from natural cola with zero artificial preservatives, hence has a shorter lifespan, third flavour is Sultan Tea made from black seed, green tea, honey, ginseng, stevia (a clean source of sugar), and, the Sultan Orange with ingredients like cucumber, orange, mandarine and its also has no preservatives.
In keem’s concluding submission he added that Sultan Drinks are the less expansive drinks on the market. They made that their topmost priority because the company wants to serve everyone on the market with all these four flavours.
He said; ‘here to make a difference in the lives of consumers, we are not here to make money, Sultan Drinks will be the cheapest on the market‘.
He further emphasized that if consumers find any of the distributors or marketers charging exorbitant amounts for a can, they should report directly to the company and the appropriate actions will be taking.
Watch visuals from the launch below.