Public Relation firm, Waxprint Media will host the Africa Luxury Dialogue at Kempinski on February 20th.
The strictly by invitation forum is aimed at bringing luxury brands and enthusiasts together to share insights, experience and vision of the luxury landscape in West Africa. The program will feature a panel discussion with representatives from international brands including Manish Niambar, General Manager of Kempinski Hotel, Asad Nazir, CEO of Silver Star Auto/Mercedes Benz, Viola Labi, General Manager of Versace Collection, and Armand Faure, Brand Ambassador of Remy Martin and moderated by Roberta Annan, Managing Partner at Roberta Annan Capital Partners.
Intimate dialogues and presentations from emerging African luxury brands, entrepreneurs and thought leaders will highlight the experience of building a luxury brand on the continent featuring: Fred Deegbe (Heel the World), Jewel Arthur (Cre8Africa/NuAfropolitan Designs), Ken Kweku Nimo (Author of Luxury fashion in Africa: History, Brands and Contemporary Issues), Wellington Baiden (Portal Forest Estate), Zainab Ashadu (Zashadu) and Aldo Manfreda (Casa Trasacco)
“Africa is set to contribute significantly to the global luxury market with a growth rate of an estimated 5.6% per year, one of the highest in the world! The Africa Luxury Dialogue is a celebration and exploration of the luxury industry in West Africa, both international and indigenous. We are excited to bring this exciting conversation to Ghana with some of the world’s most prestigious brands and the personalities and voices that shape the narrative and concept of luxury in our region,” shares Muhammida El Muhajir, the Director of Strategy at WaxPrint Media who has worked with clients such as Jaguar, Land Rover, Louis XIII, and Pernod Ricard in West Africa.
The program will be the first of its kind to be hosted in Ghana and will open with a morning reception to launch the opening of Silver Star Auto’s Peugeot and Citroen Showroom and then followed by the afternoon program at The Galleria at Kempinski with a Mercedes-Benz exhibition, panel and brand dialogue presentations, refreshments by Moments Premium Chocolates and will conclude with a cocktail networking session compliments of Remy Martin. The Africa Luxury Dialogue is produced with the support of Air France KLM airlines.
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