Your song is available on all streaming platforms. Now what? We should go and stream? We hear you. But there’s something you should know.
Streaming platforms operate like supermarkets. If you noticed, most popular brands in every product category, be it toothpaste or biscuits make sure their products are made more visible than other less known brands.
They pay something we call slotting fees to be able to have a particular shelf space or position in the supermarket for people to easily notice and purchase their products.Does this matter to music? Yes it does. It does because DSPs operate the same way. Take Spotify for instance.
Anybody familiar with the New Music Friday playlist would notice that the playlist is dominated by A list or emerging artists from major record labels. And being a lesser known artist and finding your song alongside these major acts in a playlist is a push to getting attention to your music which translates to a lot of streams bacause the playlist got a lot of followers.
So do other editorial playlists (playlists curated by the DSP) like African Heat on Spotify.So while it’s important to get your songs on all streaming platforms, it’s more important where the song gets placed, a playlist with a lot of followers because that’s where people go to find new music.
This brings me to another issue: playlist position. Having a song on a popular playlist is not enough, the position matters because most people don’t make it to the end of a playlist.
This is why major artist and their songs get placed at the beginning of playlists.What can you do about this? A lot. A lot I don’t want to bore you with. But the most important of all is to write catchy music. Music that gets attention in the opening seconds.
Because when you do, you’d stand a better chance of being selected and properly positioned on a major playlist when you pitch your music to a DSP.
Keep in mind there are a lot of major and emerging artists from major labels who would find a place in the playlist before you so you have to make sure your work stands out among the many. Also, these playlists operate on a particular number of songs.
50 could be their limit so if 40 songs can come from major labels, there would be only 10 slots left for the independent, so once again write catchy music. You’re not limited to editorial playlists, there are many independent curators out here who can accept your song on their playlist.
But remember your position on the playlist matters, try finding out their terms on getting an early position.
Aside those two, there’s a tactic and more on play-listing I’d love to show you, but do you have a copy of my book on getting your WhatsApp contacts to share your music? Raise your hand if no.
You can contact me Beatzwire for the playlist tactics. Don’t miss out because it’s not enough to be in a store, you have to be seen. You have to be visible. That’s the only way people will pay attention to you.